Travel Agency offering bespoke tours in Hong Kong

Hong Kong is a magical metropolis, a place where East meets West, where skyscrapers rub shoulders with ancient temples, where world-class shopping sits along lush green parks and bijou beaches and where every corner is steeped in history and culture. HONG KONG A LA CARTE was originally created so that customers could discover the territory and China at their pace and on demand.

By combining extensive travel experience with unparalleled insider knowledge and access to many Hong Kong’s exclusive venues, HONG KONG A LA CARTE provides itineraries and services to enable our clients to discover Hong Kong and China with a twist. Ultimately, we specialize in the business of creating unforgettable memories in what is undoubtedly one of the greatest place in the world.

You can check what we do and who we are below.

What We Do

We organize bespoke and exclusive city tours for business or leisure travelers wishing to discover Hong Kong’s culture and lifestyle at their own pace and within their time frame. For ease of selection, we have split our itineraries into 9 categories:

  • First timers – want to see the basics
  • Passing through – in transit, very little time – includes pick up and return from/to airport
  • I’m back! – Done all the basic tours, I want to visit more
  • Familiarisation tours– moving to Hong Kong, I need to know how to live here
  • Journalist/shoots – need help finding topics/areas/interviewees
  • Corporate tours – need to meet relevant trade people
  • Love is in the air – for marriage proposals and honeymooners
  • No time! – please take care of me
  • China calling – Discover Macau, Shenzhen, Canton and more

HONG KONG A LA CARTE offers a multi-lingual concierge service designed to answer specific questions and to help you with all your logistical needs. We want to make your stay as enjoyable and stress-free as possible by showing you what to do in Hong Kong and letting you make the most from your stay. Much of this service is free of charge for clients who book city tours with us. Our concierge service includes:

  • Information centre – book and dvds library / coffee stop
  • Business centre – need access to wifi, print a document
  • Luggage storage – leave extra luggage with us
  • Conferences – discussion topics with insiders
  • Indoor activities – for rainy days
  • Just ask us – need a babysitter, a doctor, a hairdresser, to hire an evening wear?

Thanks to our resourceful network and connections, we offer innovative, tailor-made and high quality travel planning services at competitive rates for individual travellers and small groups. Customer service and responsiveness is top of our priority list to ensure your clients enjoy their stay in Hong Kong and China. We can help you with:

  • Transportation, accommodation and guides
  • Local operations – reservation, visa application, access to special events
  • Customer services – travelers assistance, concierge service
  • Feedback and future sales opportunities

Who We Are

Thanks to their diversified interests, connections and travel experience, HONG KONG A LA CARTE founders handpicked a team of private guides and travel experts who have extensive insider knowledge gained from many years living in Hong Kong. Each guide has a specialty or a hobby he or she is passionate about sharing with others and speak several languages. All our staff is most likely to become the friends you never knew you had.


Alexandra has gained tremendous travel industry experience having worked for leading travel agencies in Paris, London and Sydney and for having set up and managed both and in Hong Kong and in Macau. Alexandra came to Hong Kong in 2000 and has since acquired wide-ranging connections and many anecdotal facts about the territory. She holds a double Master Degree in International Hotel Management and sits on various committees. Alexandra is also a keen sportswoman and a specialist in dragon boating and outrigger paddling. Alexandra is an accredited guide (French and English) with the Hong Kong Travel Industry Council.


Stephanie is a graduate engineer of Lille Industrial Sciences College in France and also holds a Masters Degree in Computer Sciences from Kyoto Doshisha University in Japan, which is where she fell in love with Asia. Stephanie arrived in Hong Kong in 2007 and first joined the exciting Olympic Games project as a purchaser. Fascinated by the city’s contrasts, culture and landscapes, she then became a tour guide, spending a lot of her time on hiking trails and looking for hidden treasures throughout the Territory. She also takes part in many trail running events locally and internationally where she runs short, medium and long distances. Stephanie is an accredited guide (French and English) with the Hong Kong Travel Industry Council.


Stephanie is Head of operations and guiding tours, and an accredited guide (French and English) with the Hong Kong Travel Industry Council (TG11975).


Alexandra is Head of travel and business development, and an accredited guide (French and English) with the Hong Kong Travel Industry Council (TG12492).


Betina, a national of Switzerland, has lived in South America where she learned her Spanish and in several countries in Europe and Asia. She arrived in Hong Kong with her family in 2002.

Betina holds a Master in Business and Industrial Sciences – Major Company Management from the University of Geneva. She first joined the banking sector, but passionately interested in learning about other cultures, she chose the tourism industry to fulfil her curiosity.

Betina is an accredited guide with the Hong Kong Travel Industry Council (TG12500) and tours in French, English and Spanish.


Michel is a Macanese citizen and has been a local tourist guide for over 25 years.

Thanks to his background and local knowledge, Michel knows how to create unique tours which combine amazing and unforgettable experiences.

Michel is an accredited guide with the Macau Government Tourism Office (TG1640) and tours in French, English, Portuguese and Chinese.

Lorette Roberts - Illustrator

Lorette E.Roberts is an artist, illustrator and keen sketcher based many years in Hong Kong.  Now living in Suffolk in the U.K., she still visits frequently.  Her Art has been exhibited in many venues in HK and her five local sketchbooks are best sellers.

Cynthia Lee - Heritage conservancy advisor

Cynthia Lee is a native of Hong Kong and spent the last decade helping to conserve and preserve Hong Kong’s historic sites, and opening dialogue with government for better heritage policies to safeguard Hong Kong’s rich heritage.